Think of data like treasure—valuable and powerful in today’s world. Different groups, like companies, governments, and people, use data. The key difference is why and how they use it. Companies use ...

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy ...

Without any doubt, climate change is currently the most hotly discussed and divisive issue. One probably wouldn’t be able to go through a day without hearing about it in the international media; it is ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...