PALM SPRINGS, Calif. – Al Roach said there is one way to take the “mystery out of marketing”: use the funnel process. The co-founder of Callahan/Roach & Garofalo told ACCA meeting attendees that with ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Whether you are trying to get users to try your product, sell to an enterprise customer, hire an engineer, or raise capital, you are dealing with a funnel. Funnels are essentially inverted pyramids ...

We were unable to process your request. Please try again later. If you continue to have this issue please contact customerservice@slackinc.com. For those of you who don’t know, a marketing funnel is a ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...