Mobile apps place information, entertainment and access to services at the fingertips of users, and they provide an unmatched way for businesses to reach current and potential customers 24/7, wherever ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

Mobile apps provide users with a variety of services and entertainment, 24/7, via the powerful, portable computers many of us carry everywhere—our smartphones and tablets. And as more people rely ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook’s mobile app ads have been tremendously successful, with 8,400 ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...