Even though William Shakespeare argued that “a rose by any other name would smell as sweet,” companies know that a name is part of the brand – and they will go to great lengths to protect it and ...
Bajaj Auto Ltd., India’s No. 1 maker of auto rickshaws, said it’s received around 6,000 orders for its new compressed natural gas-powered motorbike — a vehicle it bills as a world first — as consumers ...
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