Storytelling isn’t a marketing trick - it’s how humans think. Inspired by The Storytelling Animal by Jonathan Gottschall, this article outlines 10 practical storytelling principles startup founders ...

Tone-switching, back-and-forthing, and three other tips for telling a long story like comedian Mike Birbiglia, whose latest one-man Broadway show just dropped on Netflix. Death is no laughing matter.

In a time of mass unpredictability, when our career and personal perspectives often waver, one of the most basic yet powerful reminders is that our lives are shaped by time, circumstance, and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

The magic of stories is undeniable. From their very first words, "Once upon a time," stories captivate, inspire, and motivate. Whether you're a seasoned salesperson closing a deal, a marketer crafting ...

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let’s dive into that. Storytelling in franchise ...

“The Lord of the Rings: The Fellowship of the Ring” actors Ian McKellen (left) as Gandalf and Elijah Wood as Frodo. Photo: Getty Images At its core, a story is simply a narrative about transformation, ...

Ecosystem Storytelling: Establishing Standards for a Community of Practice (McKenzie Morgan/Technical.ly) Storytelling isn’t just a tool to describe an ecosystem — it is part of the ecosystem itself.

We’ve all been there—trying to share a story that we know is meaningful or exciting, only to watch our audience’s attention drift away. Maybe it’s the way we told it, or perhaps we didn’t quite ...