Jason Nyback on Instagram: "Avoid these two settings in Facebook Ads Manager… or you’ll attract broke coaching prospects. You won’t even know it’s happening. And you won’t know why. After spending over $4 million on ads, I always turn off these two settings. Setting #1: Advantage+ Audience. Do not use it. It overrides your targeting. You might target women 45+… and suddenly your ads are showing to men in their 20s. And you’ll have no idea why. That setting lives at the ad set level. Turn it off.

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